Word: fads
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Dates: during 1940-1949
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...campus fad in 1936. Started as a satire on World War I veterans, who had pressed Congress for bonuses, the Veterans of Future Wars soon had 60,000 members. The official salute: an outstretched arm, itching palm up. The platform: bonuses now, while we're still here to use them. Founder (and National Commander) Lewis Gorin Jr. and Treasurer Thomas Riggs Jr. served overseas as officers in World...
Sales of perfume and costume jewelry were dolefully slow. But sales of gay scarves were phenomenal. They were 1947's chief fad everywhere. Another fad: "shorty" coats (known in some stores as "swallow tails"). In Chicago, Marshall Field's offered a shorty specialty which was going like hot cakes among teenagers: a "hot-jive jacket" of yellow plastic with such sharp legends as "Natch" and "Slick Chick" printed on it. The "slicker" days of the twenties were back...
Superstitions & Fads. Doctors are often stymied by their patients' superstitious resistance to modern treatment. When the Government ordered cremation of the bodies of plague victims, relatives reacted so fiercely (on the ground that cremation would destroy the souls of the deceased) that the Government withdrew its order. Millions of Chinese women still modestly refuse to submit to a doctor's examination; instead, they keep handy a "medicine woman"-a small ivory nude on which they point out the site of their pains. Medical fads & fancies are prevalent even among China's upper classes; a current fad...
...fad these days is historical drama, and the motion picture producers aren't forgetting it. Brushing aside any facts that might stand in their way the wily movie magnates have made of Dolly Madison something more than "mine gracious hostess" and daring rescuer of the portrait of George Washington. For, ensconced within the charming structure of Ginger Rogers, she is capable of tap-dancing, being psychoanalized and bewitching young men of good family. She does none of these, however, but there is an omnipresent suspicion that she might, at any moment, go into her routine...
...Kierkegaard's 100-year-old philosophy seems well fitted to these days. It is basic to the modern Protestant "crisis theology" of Karl Barth; its influence is strong on the great Spanish Catholic philosopher, Miguel de Unamuno; it is the groundwork for France's atheistic, postliberation fad of "existentialism." Protestants, Catholics and atheists who would like to sample the thought of the great Dane without reading all 20 translated volumes should welcome last week's publication of A Kierkegaard Anthology, edited by youthful (33) Kierkegaard- enthusiast Robert Bretall (Princeton University...