Word: fads
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Dates: during 1950-1959
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...Andrew W. Contratto, University physician, commented, "I've never seen anything like it. We've had hepatitis cases throughout the year and there was nothing like this. It seems to be a fad...
Some 1,000,000 Americans have done just that-and thus established a new and burgeoning industry. Each week about 3,000 more homes go hifi. A mere fad until recently, hi-fi has become a $250 million business (equipment sales have increased as much as 500% in some areas since 1952). There is a standard pattern: about two years after an area is saturated with TV, hi-fi moves...
Except for a few years prior of 1930 when black and white saddle-shoes were the fad, Princeton undergraduates have attempted to immortalize the white buck, Since 1918, it has become a symbol of the average Princeton student, the Princetonian said...
...that can be tailored to sell. Says one publishing executive: "We decide first of all, is there a market for this book, then second, whom could we get to do such a book and do it well." Many of these market-tested, selfhelp, how-to-do-it, picture, memoir, fad and stunt books are written by clergymen, dietitians, gardeners, gourmets, radio comedians, diplomats, psychoanalysts, and almost anyone but writers. The amateurs, of course, are provided with outlines, editors and, in many cases, ghosts (a ghost may earn from $1,000 to $5,000 a book, in addition to a whack...
...great and gloomy Dane, Soren Kierkegaard, has turned up in many strange guises. The philosophy of the once-obscure 19th century theologian has been abused to label everything from "existentialist" hairdos to literature, and his troubled probings of Man, God and Infinity have inspired a modern philosophical fad as well as the "crisis theology" of contemporary Protestantism. Last week Kierkegaard appeared in music. His musical interpreter: U.S. Composer Samuel Barber, 44, who studied Kierkegaard for a decade, and made him the subject of his first major composition in four years...