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Word: fads (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...accepted that the Japanese substitute them for barley water as warm-weather refreshers, upper-caste Indians serve them at wedding receptions, and Middle East businessmen offer them to visitors as an alternative to Turkish coffee. Europeans mix their whisky with ginger ale or lemon-lime. White Rhodesians have a fad on for brandy and Coke. Zambian copper-belt workers, who once paid threepence for a home-brewed raspberry drink, now pay sixpence for "sophisticated" sodas. Everywhere, increasing ownership of refrigerators has lifted soft-drink sales. In Hong Kong, U.S. brands hold 60% of a $13 million market against such competitors...

Author: /time Magazine | Title: Marketing: Harder Sell for Soft Drinks | 11/4/1966 | See Source »

...Broadway's Wait Until Dark: "It's about the only way my husband and I can entertain." So popular has brunch become that it is now being re-exported to Britain (where the word was coined at the turn of the century) as the latest U.S. fad...

Author: /time Magazine | Title: Customs: The Sunday Brunch | 10/21/1966 | See Source »

Nonetheless, the university administrators are mostly tolerant of their academic undergrounds, since, so far at least, the students have not been neglecting English 203 for the sake of LSD 1. At worst, the administrators are quietly amused by the pretensions of what they consider a passing fad of idealistic youth. Says Princeton President Robert Goheen: "It's a little ambitious to call it a college...

Author: /time Magazine | Title: Education: Shadow Schools | 10/21/1966 | See Source »

...that that was the highest Northeast ever flew. Its equipment included the oldest DC-3s flying regular service in the U.S. Schedules through and out of New England were as patchy as a Cape Cod fog, baggage and reservations were often scrambled. Anguished anecdotes about Northeast service became a fad. There was, for instance, the plane that loaded up and then sat for so long on the apron that passengers joked to one another about not having a pilot. As it turned out, they didn't; he came along about half an hour late and finally flew them...

Author: /time Magazine | Title: Airlines: Watch the Yellow Birdie | 10/7/1966 | See Source »

...past four centuries, is dying? Many designers and editors in the U.S. insist today that it does. They point out how many times in recent years U.S. designers have shown the way. St. Laurent's "pop art" dresses this year look much like U.S. teen-age fad dresses of last summer. The hit of Bohan's collection for Dior this July was the "Doctor Zhivago" long coat, coupled with a short-skirted suit; yet the U.S.'s Gernreich showed the same style in 1963, and half a dozen other American designers showed...

Author: /time Magazine | Title: Fashion: The Americans | 9/9/1966 | See Source »

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