Word: fads
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Dates: during 1960-1969
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Beer-and-banjo fun was started six years ago in San Francisco at the Red Garter on North Broadway Street, and from Frisco the fad has rippled across the land. There's the Blue Banjo in Seattle, the Levee in Dallas, the Silk and Satin in Portland, the Red Garter in Chicago...
Nutritional "quacks" and the food fad business are duping the American public out of $500 million per year...
Though a few other diet drinks preceded it, Diet-Rite was the first to really tap the 40 million Americans who are classed as "active weight watchers." Royal Crown has been working on it for years in the labs, was ready to take advantage of the diet fad three years ago. Royal Crown's energetic president Wilbur H. Glenn persuaded merchants to move Diet-Rite away from the dietetic foods and into the regular soft-drink area, has seen sales go from nothing to more than half of Royal Crown's $37 million in sales last year...
Once Royal Crown proved that diet drinks were no fad, the big bottlers pushed diet drinks of their own. Canada Dry President Roy W. Moore Jr. brought to market no fewer than eight diet drinks, from coffee flavor to ginger ale. Coca-Cola launched Tab, and Pepsi-Cola brought out Patio Diet Cola. Pepsi President Donald Kendall recently decided to take advantage of the $30 million spent advertising Pepsi this year, has begun to phase out Patio Diet in favor of a new drink called Diet-Pepsi, which is being promoted with the slogan "Enjoy Pepsi either...
Without question, glossolalia is the fastest-growing fad in U.S. Protestant churches. Once a peculiarity of Pentecostals, "speaking in tongues" has caught on with Episcopalians, Methodists, Baptists and Presbyterians, and there is now a national association of glossolalists, the Blessed Trinity Society in Van Nuys, Calif. At least 260 of the 5,239 American Lutheran churches have glossolalia cells; many of them took up the practice after Pastor Mjorud stopped by to preach at revival meetings...