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Word: fads (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...wouldn't even think of wearing a topless bathing suit. I believe the only reason for this fad is to lead men on. When and where will virginity...

Author: /time Magazine | Title: Letters: Jul. 10, 1964 | 7/10/1964 | See Source »

Every so often, the semi-intellectual communities at the fringes of the arts, the universities, and the communications industries are hit by a new book, which becomes a fad or a parlor game. This summer's possible candidate, with what may be just the right combination of intelligence, arrogance and pseudo science, is Marshall McLuhan's Understanding Media...

Author: /time Magazine | Title: Books: Blowing Hot & Cold | 7/3/1964 | See Source »

...latest candidate is skateboarding. A skateboard is a surfboard scarcely larger than a steak plate, mounted on roller-skate wheels, and a skateboarder is anyone daring enough to careen over the concrete while aboard one. David Kapralik, a music publisher for Columbia Records, has high hopes for the fad. "It's another thing that reflects the adolescent's self-destructive tendencies," he says eagerly. "Columbia is bringing out a record on it this month...

Author: /time Magazine | Title: Rock 'n' Roll: Some Place near Despairsville | 6/5/1964 | See Source »

...robel against the current fad which dictates a syrupy clarinet-like sound, Marx seeks an oboe tone that is vibrant, reedy, and flexible. He liberally scorns the rank and file of American oboists who seem ashamed to play on double reeds, using, in their overweening desire for a heavy rich tone, thick reeds which hamper the development of virtuoso technique, and limit the player's freedom to phrase and vary his tone color. Obviously, Marx has no concern for playing with music, or for producting a smooth fat sound that he can drag along from note to note...

Author: By Jacob R. Brackman, | Title: Josef Marx Recital | 5/15/1964 | See Source »

Nationalization seems to be the fad from Italy to Indonesia, but not in Ludwig Erhard's free-enterprising West Germany. While it is still highly nationalized, West Germany is getting rid of state-owned industry as quickly as possible. Under Erhard's orders, the Ministry for Federal Property, which oversees nationalized companies, is getting ready to sell off the state-owned Vereinigte Elektrizitäts und Bergwerks (VEBA), a coal, chemicals and electric power giant with annual sales of $875 million...

Author: /time Magazine | Title: West Germany: Denationalizing | 4/10/1964 | See Source »

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