Word: fads
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Dates: during 1960-1969
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...week Coty begins shipping LineAway. In May, RevIon will release Liqui-Lift; other unwrinklers will come soon after from Helena Rubinstein, Max Factor and Del Russo of Miami. In the boudoir-and on Wall Street-the lotions look like the biggest thing cosmetically since the royal-queen-bee-jelly fad depleted pocketbooks in the mid-1950s...
Relaxing Tension. Trickling down to congregational level, ecumenism has notably relaxed sociological tension, created a national fad for visits to other people's churches. In Pittsburgh, estimates the Rev. Donald Prytherch of Bethel United Presbyterian Church, at least one-third of all Protestant sermons now make reference to Christian unity. "This simply couldn't have happened five years ago," he says. Kansas City's Country Club Christian Church has invited pastors from 31 different denominations to speak from its pulpit...
...Guinea's quest for autonomy was hastened by the freedom fad among the world's underdeveloped nations. Fearful of being branded colonialist, Australia, which administers both territories, reluctantly stepped up its self-government timetable. Seven months ago, 400 electoral teams began penetrating the interior to teach the natives the rudiments of democracy...
...Fads & Impulse. The best hope of the industry is the young man between 14 and 24. For one thing, he spends much more money on adornment than his father ever did; a recent survey by E. I. du Pont de Nemours & Co. shows that the average college man spent $387 on clothes last year, compared with only $265 for members of the Junior Chamber of Commerce, who were 15 years older on the average. For another thing, the young man is apt to be fad-prone...
...bigger and bigger, and their bathtubs with them. More and more common are 51-ft. tubs with 16-in. sides (instead of 14 in.) and the demand for 6-ft. tubs is further threatening the national water table. The other trend-female emancipation-is making itself felt in a fad for twin installations. Double sinks are sprouting everywhere, enabling tooth-brushing, face splashing and shaving to take place side by side without strain on a marriage; and a design contest in Rome awarded first prize to an arrangement of twin tubs with a shower that swivels between them...