Word: fads
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Dates: during 1960-1969
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...already a proven success-like the one-piece tank suit. But best of all is the trend that never quite was a trend, the standby dress that has hung there in the back of the closet for years, always ready to be pulled out and made a fad of. This year, finally, the longtime understudy has turned star: the shift dress, normally relegated to the last-resort department, has grabbed the fashion spotlight to become a full-fledged Trend...
Long after the popular fad of commercial treatment of folk songs for profit has died, the songs will continue to live and flourish...
Cult & Industry. Removed from its natural backgrounds, folk singing has become both an esoteric cult and a light industry. Folk-song albums are all over the bestseller charts, and folk-singing groups command as much as $10,000 a night in the big niteries. As a cultural fad folk singing appeals to genuine intellectuals, fake intellectuals, sing-it-yourself types, and rootless root seekers who discern in folk songs the fine basic values of American life. As a pastime, it has staggeringly multiplied sales of banjos and guitars; more than 400,000 guitars were sold in the U.S. last year...
...doctors for continuing to impose "prolonged inertia" on patients with an arterial shutdown in a leg, and on victims of rheumatic fever. Strenuous athletics, he notes, are even recommended for patients with active tuberculosis, provided they are also getting drug treatment. Excessive rest, he concludes, is the same fraudulent fad it always...
...most of his life in a room full of marionettes, dress-shop dummies, swords, armor and sea shells. His work was somewhat ignored in Europe and almost totally in the U.S. He died last April-and now it seems that he is about to surface as an intellectually fashionable fad...