Word: fads
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Dates: during 1960-1969
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Five years ago a breezy Michigander named Elton Forbes MacDonald sold out his one-third interest in a retail trading-stamp company called Top Value Enterprises in the belief that the trading stamp fad had about run out. Last week, with a broad grin, "Mac" MacDonald, 61, admitted that he had been dead wrong. He could afford to grin, because today his E.F. MacDonald Co. is the nation's fastest growing supplier of trading stamps and stamp premiums...
...often under the guise of "native folk dances" of Cuba, Russia's Communist friend. Though Russia has its brawling young nihilists, the day of the stilyagi (zoot suiters) is gone; more often youths are dressed in conservative grey with pencil-thin trousers. There is even a blue-jean fad, to the anger of militant party stalwarts, who note acidly that the blue denim must have been smuggled in from abroad, since it is a product not even manufactured in the Soviet Union...
Always the hardest choice is in areas (and there are a great many these days) where the news is interesting-new scientific discoveries are made, a new fad takes hold or a new trend in industry develops-but no one person embodies the subject. Happier are the occasions when a topic is news, and one person in the field stands...
...Penguin originated several weeks ago with the release of the Lampoon's long playing record, "The Harvard Lampoon Tabernacle Choir Sings at Leningrad Stadium." The record featured, among other Lampoon-type-humored rock 'n' roll songs, the Ivy League's answer to the twist fad...
...perfumed finger bowl or a waitress. It isn't the cost of food that has gone up, it's the service. We are in the meat and potatoes business -and meat and potatoes aren't a fad...