Word: fads
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Dates: during 1960-1969
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That U.S.-hip-sounding line, strangely enough, is as British as "jolly good," or "raw-ther." It describes a musical fad that has washed over Britain. "Trad" is traditional jazz, the 1920s variety now in booming revival, and fans are streaming to hear it at stomp centers from Scotland's isle of Arran to an old dance hall on Eel Pie Island off Twickenham in the Thames, where Henry VIII once twitted his mistresses while eating the best eel pie in the kingdom. Bankers, clerks and beardless youths, secretaries, bus conductors, doctors, bricklayers, teachers-the traddists are a class...
...soared in the past year. A dozen new clubs are formed each week, new bands constantly spring up, trad numbers are all over the British hit parade, and even the stately BBC has begun to show its hips: a new TV series began last month, called The Trad Fad. With a clear and poundingly straightforward beat that avoids the more intricate mathematics of modern jazz, trad centers in such items as Tiger Rag and Cushion Foot Stomp, but often goes absolutely daft with kick-me-baby versions of things like Billy Boy and In a Persian Garden...
...francs to 10 million. Even one of his "starvation period" paintings "radiates the equivalent of a small glass of milk." As the press and art critics rave, the public riots for its share of edible art. Lafleur is bureaucratized as a French national resource. But when the nutritive fad is played out, a Lafleur painting is about as valuable as a leftover brioche...
...Merely a Fad? As Ford's biggest customer, Jim Moran takes a vital interest in the company's plans-but he is a man of independent mind. He thinks that the trend to luxury compacts, combined with a trend to greater power, may eventually cause the compact to grow right up again into a bigger, more comfortable car. He considers present compacts-including his hot-selling Falcon-transient fads that will probably win not much more than their present (30%) share of the market...
...Hollywood, which knows something about such things, witnessed such a spectacle of eye gouging, groin kicking and neck chopping. To a lavishly mirrored studio on Los Angeles' South La Cienega Boulevard last week came a pack of TV and film stars to watch an exhibition of the latest fad in craze-crazy filmland: karate. A more violent cousin of jujitsu and judo, Japanese-imported karate (pronounced kah-rah-tay) aims at delivering a fatal or merely maiming blow with hand, finger, elbow or foot, adopts the defensive philosophy that an attacker deserves something more memorable than a flip over...