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Word: fads (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...years or 20 years, some other job will be the fad, and then it won't matter whether or not you worked in the ghetto, but whether you have security for your wife and kids...

Author: By Jeffrey C. Alexander, | Title: So You Want To Make The Company Team, Son? | 10/25/1968 | See Source »

...immutable law that governs the world of toys is that there is no new fad like an old fad. Remember the YoYo? It is back now as the Glow Go, in a $1.50 version with a pair of small batteries that make it light up when it bobs. The Mickey Mouse watch? Staunch Mouseketeers have been willing to pay up to $200 for the campy $4.95 original. Now, Timex has brought out a new $12.95 Mickey Mouse watch and sold 100,000 in the first three weeks...

Author: /time Magazine | Title: Fads: Return of the Oldies | 10/11/1968 | See Source »

Shankar should know. After the Beatles introduced the resonant sound of the stringed sitar to rock in Norwegian Wood (1965) and their imitators began twanging along, Shankar suddenly found himself the hero of the pop, hippie and fashion worlds. Then, just as suddenly, the fad passed. The teeny-boppers returned to their Bee Gees, and the hippies began playing Erik Satie at their acid parties. Though dismayed by the abruptness of it all, Shankar realized that it was probably just as well. With good reason. Horror of horrors, he confided, "they took me for a pop musician...

Author: /time Magazine | Title: Concerts: Utter Joy Uninhibited | 9/20/1968 | See Source »

Dreamed up by L. Ron Hubbard, a onetime science-fiction writer, Scientology originally surfaced as "Dianetics," a pseudopsychological fad that flourished briefly in America in the early 1950s. Dianetics purported to be a quick way to mental health that could clear the mind of "engrams," the mental quirks that, Hubbard alleged, were the cause of all psychic problems...

Author: /time Magazine | Title: Cults: Meddling with Minds | 8/23/1968 | See Source »

...issue fad has also spread heavily to franchising chains and medical-service firms including convalescent homes. The stock of year-old Minnie Pearl's Chicken System Inc., a Nashville-based franchiser of fried-chicken outlets, has jumped from $20 to $44.50 since it was issued May 1. American Medicorp Inc., formed in January to buy and run hospitals (it now owns three), last month brought out a 345,000-share issue at $20; last week it was selling at $43.50. Superior Surgical Manufacturing Co., a textile firm that makes white garments for both doctors and bakers, has climbed from...

Author: /time Magazine | Title: Wall Street: New-Issue Fever | 6/14/1968 | See Source »

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