Word: fads
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Dates: during 1960-1969
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...high cost of drinks (usually $1.50) at the topless bars. But the chief cause may be simple overexposure. "When you've seen two," said a wag, "you've seen them all." Ray Goman of San Francisco's Gay 60's, who expects the fad to fade out by next summer, notes that his male employees trip over topless dancers every night of the week without batting an eye, but still swivel their heads sharply when a pretty girl walks in-fully clothed...
Horrified Epicures. French doctors still prescribe it as a health food: it is low in fat-a prime consideration for liver-conscious Frenchmen-and high in protein and minerals. But yogurt has long since transcended the fad-food stigma. Though epicures gag at the thought, some Paris restaurants serve it at dessert time, right alongside the Brie, Chevre and Camembert...
...Fifth Avenue shop remained well ahead of other retailers, increasing earnings 20% over last year. George Wasserberger, 38, one of four U.S. entrepreneurs who took over 122-year-old Mark Cross in 1962, attributes its success to uncompromising quality. "We have never sacrificed lasting fashion for fad," he says. His philosophy is expressed in a recent Mark Cross ad: "It's a throwaway society, man. Break it. Chuck it. Replace it. Do you believe that? Mark Cross...
...Kennedy likes to think of himself as Ray the Shark, Senior Editor Edward Hughes has at times been referred to as Ed the Eagle. A licensed pilot, he is a dedicated weekend flyer. It was Hughes who inspired and helped report our recent story [July 7] on the fad of crossing the Atlantic in small aircraft. Flying as copilot with a professional who was ferrying a twin-engined Piper Aztec from Boston to Geneva, Hughes crossed in three days of which twenty hours were actual flying time. There were stops for fueling in Gander, a haircut in Reykjavik, and golf...
During his heyday, art experts generally dismissed Erté's chaste variety of Beardsleyish Orientalism as an evanescent fad, like mah-jongg or the Charleston. Almost alone, French Critic Maurice Feuillet in 1929 hailed him as "a harbinger of the art of tomorrow, a prince of fantasy, a magician of conception." Feuillet may have been close to the truth. Last month, when Manhattan's Grosvenor Gallery put on display 179 early gouache and metallic-paint designs by Erté, the entire collection was snapped up by the Metropolitan Museum of Art. The gallery has since been selling Erte...