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Word: fads (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Like camp, Art Deco is an acquired taste-and not everyone wants to acquire it. Part fad, part cultivated eccentricity, it will survive in a scattering of artifacts. But not even its greatest admirers would commend it as a model of form for the future...

Author: /time Magazine | Title: Styles: Art Deco | 11/7/1969 | See Source »

There are other problems. Our ideas haven't changed much over the summer. For instance, we're all the more convinced that encounter experiences are educationally valid. But encounter has become another Great American Fad. It's a serious and extraordinarily delicate undertaking, but people are rushing into it mindlessly. Even as we try carefully to integrate encounter with university education, there is a chance that the New College might degenerate into a far-out headquarters for home-made encounter groups. The same dangers exist in other areas. We want to avoid meaningless frivolity, but it won't be easy...

Author: By Sandy Bonder, | Title: Harvard New College Has Begun-Again | 10/7/1969 | See Source »

...handbags for men are limited to stores on both the coasts. In California, 'both I. Magnin's and Saks Fifth Avenue offer a variety of styles, ranging from a heavy vinyl satchel ($17.50) to Vuitton's convertible shoulder-strap model ($125). Gucci, credited with starting the fad two years ago in Italy, shows two shoulder models in leather and canvas (Actor Marcello Mastroianni wears his with matching pants), along with the favorite clutch bag, a steal at $69. Furrier Jacques Kaplan has a dressier number, in fur with outside pockets, for $150. Paris Couturier Givenchy...

Author: /time Magazine | Title: Fashion: Their New Bag | 9/26/1969 | See Source »

...bags have social significance? Los Angeles Psychiatrist Jerome Jacobi sees the trend toward handbags for men as good and healthy. "It could indicate," he explains, "the disintegration of the more superficial aspects of role differentiation." One may wonder why that is healthy. Clinical Psychologist Leonard Olinger regards the fad as "an overreaction that tends to deny the real differences between the sexes, just as in the past we have been forced to be terribly different when there isn't that much difference. The truth lies somewhere in between...

Author: /time Magazine | Title: Fashion: Their New Bag | 9/26/1969 | See Source »

...argues that the university has overextended itself and should leave society alone. Professor H. Stuart Hughes writes that the university should stop playing politics. Professor Samuel P. Huntington adds a pessimistic prognosis on the further decline of student-teacher relations. Ten other Harvard teachers submit briefer remarks on the fad for "relevance" in the curriculum. Most express fears that political activism on campus may compromise scholarly values and impartial inquiry. It is disturbing to find so many faculty disturbed...

Author: By Thomas Geoghegan, | Title: From the Shelf Universities in Trouble | 9/22/1969 | See Source »

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