Word: fads
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Dates: during 1970-1979
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Fechtor teaches three mime classes a week--one at the Loeb, one at North House, and one at Wellesley. He hopes mime won't become a popular fad, taught by people who don't really know anything about it. "I'm a purist in the idea if not in the way I perform," he says. He teaches an adulterated version of mime because "I don't think I've worked long enough on pure mime to be capable of teaching pure mime...
...well as his apparent disconnection from the Yaquis "I believe that basically the work has a very high percentage of imagination " says Jesus Ochoa, head of the department of ethnography at Mexico s National Museum of Anthropology. Snaps Dr. Francis Hsu of Northwestern University: "Castaneda is a new fad. 1 enjoyed the books in the same way that I enjoy Gulliver's Travels." But Castaneda's senior colleagues at U.C.L.A who gave their former student a Ph.D. or Ixtlan emphatically disagree: Castaneda, as one professor put it, is "a native genius " for whom the usual red tape and bureaucratic rigmarole...
...most enterprising of all was Columbia's Clive Davis, who in the wake of the festival signed Janis Joplin; Blood, Sweat and Tears; Santana; and Chicago. To their eventual sorrow, RCA and Capitol were still viewing such affairs?indeed, all of rock?as something of a passing fad...
Temptation. Abuses also seem inevitable as some unscrupulous merchants seek to capitalize on the fad. Allen Grant, West Coast editor of the late J.I. Rodale's Organic Gardening and Farming, believes that anywhere from 50% to 70% of the food labeled organic is, in fact, no different from that being sold on supermarket shelves. Even if that estimate is too high, most experts agree that more "organic" food is being sold today than actually grown. "The temptation is obvious," says Mrs. Crissy Rose, a research analyst at California's department of consumer affairs. "The market is there...
...rate, Transcendental Meditation is back in the news. No longer dismissable as a fad, meditation is stimulating interest from many segments of society. Research results in such areas as education and health are optimistic, although inconclusive. The stigma attached to meditation is dissolving, as more and more people look into it. Once attributed to hippies or monks. Maharishi's technique seems to have become an important regenerative factor in the lives of many people, whether they are astronauts, college students, or executives in plastics companies