Word: fads
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...surprising that when Dr. Robert Atkins' 33-year-long fad diet finally came to a crashing end last week, a whole lot of us were glad. This was a guy who wanted to take away our bread. Even prisoners get bread. Bread is so basic that, unlike water, restaurants don't have the guts to charge for it. Certain foods cannot even be made without bread -- such as French toast and bread...
...retail concept that matures in a different pattern than most retailers." New Build-A-Bear stores start out so strongly that comp-store sales a year later tend to be lower, she says, so investors have to adjust their expectations. "Build-A-Bear is not a fad," Ryan says. The company plans to open 30 more shops in 2005, expand its line of licensed merchandise, introduce "friends 2B made"--a new make-a-doll concept--and unveil a 21,500-sq.-ft. flagship store on Manhattan's Fifth Avenue this month. Build-A-Bear Workshop may yet prove that...
...emblazoned on posters, cups, plates, decals, and medallions, make him the grooviest thing going. He zaps about Manhattan with his blonde, beret-crowned wife in a decal-covered 1952 Rolls-Royce with a liveried chauffeur. What will he do for his U25 (under 25) audience, when the psychedelic fad fades? "Something like what I'm doing now, but more cosmological, a blending with outer space," explains Max. "But I don't want to bring out my ideas for the 1970s before the public is ready for them...
...publishing is to some extent a gamble. If political figures really "don't create big books," a number of publishers are soon going to be surprised, sorrowful and even stricken, because the most notable fad in the book business this season has been the wild-eyed flinging of dollar bills in the general direction of Washington. Bantam has paid "about" $1 million to Geraldine Ferraro for Ferraro: My Story, due in October; Simon & Schuster "more or less" $1 million to Jeane Kirkpatrick for her U.N. memoirs; and Random House $1 million to House Speaker Thomas P. ("Tip") O'Neill...
Jake Steinfeld was perhaps the first to make a public reputation with a best-selling 1984 book and videocassette (Body by Jake). But many in lo-fat, hi-fad Southern California now swear by Isaacson. A muscular, 5 ft. 7 in. 155 pounder who bears a remarkable resemblance to Bruce Jenner, Isaacson, 36, has perfected the art of dealing with the nonsense and the no-nonsense attitudes of stars. He cajoles, he flatters, but he produces. "Hollywood's based on taking care of business," he says. "We get it done. We make it happen. For me the bottom line...