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Word: fads (lookup in dictionary) (lookup stats)
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Usage:

...Japanese celebrities - like actress Mami Kumagai, who has been using Fukumitsuya's Amino Rice line - hasn't done any harm either. Some producers are now trying to boost skin-care goods to 50% of all sake sales, and hope that the current buzz is more than just a passing fad. If it isn't, they'll certainly have plenty of sake left over in which to drown their sorrows...

Author: /time Magazine | Title: Beauty and the Yeast | 4/3/2005 | See Source »

...HAIL, MARY" WAS A SPLENDID ANALYSIS of a development in spirituality that goes profoundly beyond the goddess fad that has captured our imaginations for years [March 21]. The piety and deepest consciousness of a human being seek a feminine face, especially in a world whose cultures are saturated with patriarchy. Thank you for helping rescue Mary, a kind of biblical goddess, from passive neglect. Many of us appreciate your generous examples of Protestants, including Methodists like me, who keep opening doors of faiths that are traditional but are willing to take risks...

Author: /time Magazine | Title: Letters: Apr. 11, 2005 | 4/3/2005 | See Source »

...Joshua Copel, president-elect of the American Institute of Ultrasound in Medicine, can come up with only one other example of medical imaging equipment being used in a nonmedical setting--and that fad became extinct decades ago: "They no longer have those X-ray machines in shoe stores so you can look at the bones in your feet as much as you want...

Author: /time Magazine | Title: Sonograms R Us | 3/27/2005 | See Source »

...whisper by the moderator ("Mr. Barfee has a sea anemone circus in his basement"), to the ridiculously unhelpful sentences meant to put the words in context ("Sally's mother told her it was her cystitis that made her special"). The show also, more distractingly, partakes in the current Broadway fad of audience participation: four civilians each night are selected to go onstage to compete alongside the actors. (They're coached in advance to ask two questions--for the word's definition and for the word to be used in a sentence--but they rise or fall on their own spelling...

Author: /time Magazine | Title: Theater: The Joy of Nerdiness | 3/13/2005 | See Source »

...fashion trends are a constant theme. “The worst female trend would have to be those one-strap Britney Spears tops,” Selsby says. “Those just don’t look good on anyone.” For males, the worst fad “would have to be the lack of hats,” says self-proclaimed fashionista Selsby. You heard the man, don a fedora...

Author: By Michelle Cerulli, CONTRIBUTING WRITER | Title: Proctor Scoped! Ten Years in the Yard, and Counting | 2/24/2005 | See Source »

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