Word: fads
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...never understand exactly how the Harry Potter mania began in the first place, but what is clear is that its effects are far-reaching and will be here until a new, better fad comes along, which does not seem likely any time soon. What could replace lovable Harry and his idiosyncratic friends? What adventure could be more exciting than a day at Hogwarts? And perhaps with the new Harry Potter movie promising to break box office records and further cement Harry’s place in popular culture, the real question should be, who can stop Harry...
...Lure of Ecstasy"--Cover story on how a fad drug is affecting the country. June...
Like the Rubik’s cube and sea monkeys, Ginger commanded the nation’s short but intense attention span in the way only a fad could. Ginger was said to have the potential to transform the world. To date, Ginger has transformed very little. People never found out what Ginger was, and soon it disappeared from the radar screen...
...American Gigolo. In the late '80s teenagers trying to make the basketball team were bounding to school in Strength Shoes guaranteed to boost their dunk shots. Now, inventor Roger Adams is hoping Heelys, a trainer with a detachable wheel in the heel, will precipitate the newest skating fad. (Notebook recommends them only for the coccyx-negligent.) And a Swiss company's shoes simulate the way tall Masai tribesmen walk with a rocking, convex sole they call "the smallest fitness center in the world." Which goes a long way to explaining why the English had to invent the term "sensible shoes...
...common cause is Reebok International Ltd., Fireman's shoe company, for which Iverson happens to be top pitchman. And the combination is just one reason why Reebok, written off two years ago as a dead maker of fad sneakers, is back. Since signing Iverson, Fireman has pulled down endorsement agreements from women's tennis giant Venus Williams, sponsored two seasons of Survivor and inked a deal with the National Football League to be its exclusive supplier of uniforms and sideline apparel. But the real victory came this month when Fireman and NBA commissioner David Stern announced a 10-year arrangement...