Word: fads
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...time the Beats and a lively (but very superficial) national "Zen fad" began to fade from national prominence, two more groups of Buddhists had converged with two more groups of seekers. Helen Tworkov, editor of the influential Buddhist quarterly Tricycle, says a generation explored Buddhism "out of an enormous sense of shame" over the Vietnam War and its images of monks setting themselves afire in protest. Others were in search of enlightenment that lasted longer than a tab of acid. Their quests seemed to end in Chogyam Trungpa Rinpoche, a brilliant apostle of Vajrayana and part of the Tibetan diaspora...
Smaller retailers also retain stores in Cambridge and along the Newbury promenade. Boutiques like Aldo, Blades and Newbury Comics appeal to the young and fad-conscious crowd that frequents the area around the University as well as the posh Boston strip...
...call that kind of talk nonsense. And they have labels of their own. One is "whole math," a pejorative reference to "whole language," the controversial method of reading that emphasizes learning entire words and phrases over mastering phonics. Another is "new-new math," recalling the ill-fated New Math fad of the 1960s and '70s, which introduced millions of students to math arcana like set theory and congruences. (Remember those? Didn't think...
...million female baby boomers reluctantly edging toward the half-century mark and beginning to suffer the symptoms of perimenopause, phytoestrogens are shaping up as the next big health fad--as big, perhaps, as fiber and omega-3 fatty acids rolled into one. The reason: many women are unhappy with the options mainstream medicine has to offer. For younger women in perimenopause, gynecologists sometimes prescribe low-dose birth-control pills to even out hormone levels. And as full menopause draws nearer, physicians typically prescribe Premarin, an estrogen derived from pregnant mares' urine. But while the benefits of Premarin are considerable--among...
Will readers tire of this fad after thumbing through the 11th book on anorexia and the seventh expose of transsexual aunts? Publishers, for the moment, are betting on a continuing bull market. There are some 267 million stories in the naked U.S., all of them yearning to be told and sold...