Word: fads
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...years that followed his disappearance, looking for Fawcett practically became a fad. One would-be rescuer, an English movie actor named Albert de Winton, was found by some Indians years later "floating, naked and half-mad, in a canoe." (They promptly killed him.) In 1979, Fawcett's signet ring came to light in a shop in Brazil. The man himself never...
...Hime-kei appears to have been inspired by American filmmaker Sofia Coppola's movie Marie Antoinette, with its lush rendering of the decadence of the court of Louis XVI. The rush of young Japanese women to emulate the look of 18th-century French aristocrats has grown from a fad into something of a movement, whose leader is the popular singer Ayumi Hamasaki. It even has its own magazine, Koakuma Ageha, with a circulation of 350,000. If Coppola's movie created the wave, Osaka-based Jesus Diamante was ready to ride it. Established in 2001, the label had offered luxurious...
...sometimes works for the fashion industry - bring back an old fashion, make it new and a fad is born. This time, though, it's the automotive industry, hoping for the kind of lifestyle change that can bring car sales back from the dead. All three major U.S. auto companies have been working on plans for electric cars, and debuted some prototypes at the North American International Auto Show in Detroit this week. Ford announced that it hopes to have an all-electric vehicle, which would be able run for 100 miles on a single charge, on sale by 2011. Chastened...
...George Lowenstein of Carnegie Mellon University. With a shocking 71% of Americans considered overweight or obese and most weight-reduction plans proving helpful at getting pounds off but far less so at keeping them off, Volpp and Lowenstein decided it was time to quit fooling around. Never mind fad diets and you-can-do-it affirmations. Better to just reward successful dieters with something even more lip-smacking than food: cash...
...film premiered in New York on Nov. 18, 1928 and was an instant hit. A series of Mickey Mouse shorts appeared within a matter of months - including Plane Crazy, a short that predated Steamboat Willie in which Mickey plays a rodent Charles Lindbergh. The mouse was a national fad by the end of the year, and it wasn't long before the real genius of Walt Disney kicked in: marketing. Walt quickly started up a line of Mickey merchandise, and within two years the Mickey Mouse Club, a fan club for children, was up and running...