Word: fads
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...Reno, say those who know her best, believes in plenty. "Southern liberals are that way because they believe," says her sister. "You weren't a liberal because it was a fad or because you were supposed to. You weren't supposed to. So you did it from profound conviction." The real irony here is that Reno may be the New Democrat that Clinton both avoids and aspires to be. Her heart is big but her solutions are sound; she cares more for results than for labels, for ideas over ideology. If the White House is worried about taking the country...
...wizards who market soft drinks know that America is a fad-happy nation, and Pepsi has long been adroit at catching or creating the latest wave. But there is sometimes a dark side to the national thirst to be part of a trend. Jangling deep in the psyche of some souls, it appears, is an irresistible urge to be certified on the 5 o'clock news as a victim, a stoic survivor of sinister forces. Last week Pepsi found itself at the center of one of the weirdest such ripples of the media age, first as alleged victimizer, then...
...studies provide some of the best evidence so far that the popular practice of ingesting large amounts of vitamins may turn out to be more than just an expensive fad. Still, experts caution that the research does not provide a conclusive link between vitamin E and healthy hearts. "We cannot yet make public-policy recommendations," says Claude Lenfant, director of the U.S. National Heart, Lung and Blood Institute. "We need randomized trials" in which the subjects do not know if they are taking the vitamin...
...quickly, a couple of minor reforms: tell players to get rid of the moldy "gym rat" fad of wearing T shirts under their uniform shirts. This is intended to signify dedication, because if you keep practicing three pointers long after the heat has been turned off, you need a T shirt. But the pros don't dress this way, do they? Also lose the dreary possession arrow and reinstate the jump after a held ball. Little squirts love to try to outjump the big droids, and audiences love to see them do it. Right. And, coach, you up there...
...western strongholds. In the boutiquey historic district of Charleston, South Carolina, Southerners are lining up to scoot their boots at the Blue Coyote. This week Denim & Diamonds will open a 16,000-sq.-ft. venue at a former Playboy Club site in midtown Manhattan. "It's not just a fad," maintains Dave Cervini of New York City's C. and W. station WYNY, who has helped promote line-dancing events on New York's Long Island. "You never see drugs, weapons, fights. It's definitely a change. It's a return to something peaceful...