Word: fads
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...Treating Ourselves York insists that probiotics aren't a passing fad but part of a trend in which people try to prevent illness through food and exercise rather than waiting until they get sick and taking medicine. The company's advisers, he says, "see probiotics, particularly for immunity and digestive health, as the largest and most enduring functional food trend - significantly bigger than omega-3 and plant oils to lower cholesterol...
...sure, Bond's tastes have not always caught on. Sisson says the Vesper struggled to become a fad because Lillet wine is hardly ubiquitous, available only in select bars and lounges. He also says that Bond's affinity for Bollinger champagne has not quite caught on with typical American drinkers...
...Medicine questions the hype around the banana diet. The human body has three essential nutrients - carbohydrates, fat and protein -, he says, and "the golden rule is to balance these three nutrients and a daily calorie intake. Once you understand that, you don't have to be swayed by the fad diet any more, whether it is a konnyaku (alimentary yam paste) or a banana diet." But a nation prone to dieting fads often ignores such sober advice...
...Ohtaki. Dole Japan is trying to make up the shortfall by negotiating distribution deals with Dole corporations in other countries. Supplying the spike in demand will be lucrative, because banana prices in Japan have risen about 20% as a result of supply shortages that have coincided with the diet fad...
...Bananas are hardly the first fad diet to create shortages in Japan's consumer markets. During the 1970s, there were similar runs on black tea fungus, oolong tea and konnyaku; during the 1980s it was baby formula, banana and boiled egg; then, in the '90s, came apple, nata de coco, cocoa and chili pepper; and during this decade black vinegar, carrot juice, soy milk, beer yeast and toasted soybean flour (kinako). Last year's fermented soybean (natto) diet emptied supermarket shelves. Based on experience, Horiuchi predicts that the banana boom will last only another month or so. "In the past...