Word: fahlenbrach
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Dates: during 2008-2008
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Only a figure like Schultz can pull off such bold action, says Rüdiger Fahlenbrach, an assistant professor of finance at Ohio State University's Fisher College of Business who has studied the return of founder CEOs. "A founder may come in, and because he started the company, people more readily accept these things," says Fahlenbrach. That's clearly what's happening at Starbucks. "Howard, frankly, is the only person who could do what we needed to do," says global strategy head Gass. That courage was on full display on Feb. 26, when Starbucks closed...
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