Word: fahr
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...Browne (H) d. Fahr...
...driving -- however mispronounced it may be in the commercials. Only a few years ago, the use of a German word in an advertisement in English would have been avoided, if only because the sound of German was associated with the bad guys in World War II movies. Today Fahr -- and other Vergnugen -- may be here to stay...
...other firms. This month one such U.S. corporation bent on buying out a German company was thwarted by a remarkable emergence of national feeling. Cologne's Klockner-Humboldt-Deutz, producer of tractors, diesels and trucks, triumphed over the U.S.'s Inter national Harvester for control of Maschinenfabrik Fahr, manufacturer of West German farm equipment...
Klockner already had control of 32% of Fahr's stock when, in December, it learned that International Harvester, which last year had sales of $2.5 bil lion, had hinted it might offer Fahr up to $100 for shares valued at $15 on the market. With sales of $335 million, Klockner could hardly match the Chicago company's bid. But neither Klock ner nor the 500 members of the Fahr family and their 4,000 employees wanted an American owner to take over the 98-year-old company. They remembered only too well what happened to Heinrich Lanz...
...delight of their countrymen, the Fahr family agreed on what newspapers proudly trumpeted to be a "German solution." Rejecting International Harvester's generous bid, Fahr accepted Klockner's offer of about $60 a share for enough stock to give it 51% control of the company...