Word: fahrenheitor
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...inertia, conservatism, and carload mentality." When he gets tired of a product he stops making it, invents a new one. He has no big factory. He farms out the actual manufacturing to such companies as Corning Glass and Alcoa, pays eight girls to assemble the parts of his Fahrenheitor products in the small loft. He has drawn up and filed the 300 patents he holds in three languages (Dr. Schlumbohm thinks it takes about 1,000 inventions to produce a dozen profitable products), writes his own advertisements with coined words like "beautility," does his own selling...
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