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...condition that Tononi theorizes offsets the wakeful brain's activity. During waking hours, the brain keeps adding new information about its environment, forming new circuits and new connections in an ever thickening neural network. But even the fruit-fly brain has its limits and, like any computer, needs a fail-safe shutdown mode as it gets close to overload. That's where sleep comes in. (See pictures of how animals sleep...

Author: /time Magazine | Title: What Good Is Sleep? New Lessons from the Fruit Fly | 4/2/2009 | See Source »

...correctly identify organic cotton as problematic in your article on ecological intelligence but fail to suggest the clear alternative: industrial (nondrug) hemp. The crop, which can be used as an alternative to cotton as well as a base for fuels and plastics, can grow with rainwater and requires no pesticides. The fact that the U.S., unlike most industrialized nations, continues to prohibit hemp deserves some serious attention in these dire times. Tim Mensching, ASTORIA...

Author: /time Magazine | Title: 10 Ways to Change the World | 4/2/2009 | See Source »

...truly want to make better choices," explains Yale economist Dean Karlan. He's a co-founder of stickK.com, where users make binding "commitment contracts" to forfeit money to friends or charities - or even "anti-charities" they despise - if they fail to quit smoking, lose weight or meet other goals they set for themselves. "But we need help to get us there...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...targeting that segment has failed before, notably in London. Indeed, BA and American Airlines used price-cutting and other tactics to help shoot down three business-class-only carriers. Nor will the incumbents in Amsterdam fail to react. KLM and Northwest have already slashed business-class fares...

Author: /time Magazine | Title: Open Skies Tries to Get Lift | 4/2/2009 | See Source »

Even students from the Boston area are not immune. While most students are very cognizant of the fact that their daily interactions occur with a fixed group of people in self-contained environments, they fail to see that their perception of Massachusetts lies within the bubble as well...

Author: By Lea J. Hachigian | Title: Beyond the Harvard Bubble | 4/2/2009 | See Source »

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