Word: fair
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Dates: during 1950-1959
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According to the film, De Sylva, Brown and Henderson (Gordon MacRae, Ernest Borgnine and Dan Dailey) were Broadway characters as salty as the waiters in Lindy's, and for most of the distance they give the customer a pretty fair run for his money. MacRae lays his wad on fast women, Borgnine on slow horses, and Dailey gives his paycheck to the ever-loving wife. But they all get together to write pretty little ditties (Sonny Boy, Black Bottom, Button Up Your Overcoat, Birth of the Blues), and Sheree North is usually around to sing them. The show glides...
...agencies and other business offices with important out-of-town clients, there is one kind of long-distance phone call that always means trouble. Says the voice: "Incidentally, I'll be in town next week, and the only thing the missus and I want to see is My Fair Lady." If the show is not My Fair Lady, sold out until April, then it is The Most Happy Fella, currently sold out for five or six weeks, or Damn Yankees, which after a year and a half on Broadway still sells out nightly. Such phone calls as these have...
Last week, as the 1957 Broadway season began picking up steam, Manhattan's scalpers never had it so good. Not only was My Fair Lady still going strong and bringing at least $60 a pair for tickets v. $26 a pair for The Most Happy Fella and $20 for Damn Yankees, but a whole series of surefire new hits were on the way. Opening next week, Auntie Mame, starring Rosalind Russell, has a million-dollar advance sale, is virtually sold out through March. Bells Are Ringing, with Judy Holliday, has rave out-of-town notices...
...towners have any idea what it costs a Manhattan company to grant their ticket requests. For their three-day sales convention in December, one company started a month ago to track down 72 tickets for My Fair Lady, had to pay $22.50 apiece. Another company, which forgot to order World Series tickets awarded to a contest winner, put in an urgent call to its New York advertising agency to find four seats, got clipped $208 over the box-office price. As one adman explained: "We have a perfectly honest agent who gets our tickets at regular prices. We have very...
...office or from reputable brokers, often luring assistants to help him, since his money still speaks louder than the New York Department of Licenses, which has fruitlessly tried to end illegal ticket practices. Some small-timers find it profitable to sell their position in line for My Fair Lady's 30 standing-room tickets a day for as much...