Word: fair
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...appealing to the type of people for whom seeing a movie the first weekend is important: young men. Thus there are a lot of movies--this is not sexist, it's just business--about superheroes, things blowing up and terrifying ordeals at the hands of ghastly psychos. (To be fair, research shows young women also enjoy the last.) Then the guys--or girls--can attain some social status from being able to discuss the cool scenes. Nobody goes to work or class the next day and says, "You gotta go see that awesome broken heart...
...chief problem with the sensor technology is how to find an inexpensive way of transmitting the sensors' data to computers. Sensors currently rely on batteries that often need to be replaced, and they require a fair amount of bulky hardware. "Right now, it wouldn't be a cost-effective way [to monitor changes] on structures like bridges," Farrar says. So his team is testing small, remote-controlled helicopters that would send a pulse to provide power to the sensor, take a reading and send it back to the helicopter's computer and then transmit the data to officials...
...that borders China and Tibet. The king’s title is the rather grandiose and redundant "King Mustangi Raja" followed by his name, Jigmi Palbar Bista. Although he holds less power since the constitutional monarchy began in 1951 (the central government controls most matters), he still wields a fair amount of ceremonial power within the district itself...
...boutique late last month, she didn't know that I would launch a full-scale web search to learn everything I could about her. But I needed a victim to test out the new breed of people-search services on the web, and a paid publicity seeker seemed like fair game. And so, after just a few minutes of clicking around, I had found Sacasa's MySpace page, her age, home address and what appears to be quite a lot of information about her family in Florida - all without using Google or any other popular search site...
...Britain's Office of Fair Trading earlier today hit BA with a record $247 million fine after the airline admitted to colluding with rival Virgin Atlantic over fuel surcharges both airlines added to ticket prices. Later on Wednesday, the U.S. Department of Justice, which was pursuing a similar case against BA in parallel with the one brought by the OFT, issued BA with its own $300 million penalty...