Word: fairchilds
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...quality that elevates those chosen institutions above their peers is, quite simply, Quality-as denned in a recent issue of W, the biweekly tattler of taste and chic presided ever by John Burr Fairchild. Since it was launched three years ago last week by the graciously gossipy publisher of Women's Wear Daily and seven other trade publications, W has toiled relentlessly to depict, extol and embody that elusive trait. This year alone, W has identified everything from Quality People (Queen Elizabeth, Elliot Richardson, Julia Child, the Due de Brissac, Sir Cecil Beaton and 33 others) to Quality Bread...
Country Club. Fairchild has turned recycling into a profitable art. After losing $1.1 million in the first two years, Fairchild expects Wio earn some $300,-000 in 1975. Advertising revenues are up 49% this year, and circulation has jetted from a starting 50,000 to about 170,-000. W has a readership that Fairchild might characterize as Quality People: the typical W subscriber is a 47-year-old married woman who squeaks by on $32,000 a year, lives in a $50,000 suburban house and belongs to a country club. Less than 10% of W readers also subscribe...
...well be edited for a chosen few readers. "There are five or ten people in the world who John considers have perfect taste," says Fairchild Editor Michael Coady. "You'll probably find them in W." Indeed, W watchers note that some names and faces appear with uncommon frequency: "Babe" Paley (wife of CBS Chairman William), the Philippe Rothschilds, the Kissingers, Yves Saint Laurent and Jackie O., who has decorated W's cover six times...
...haut snobisme is denied by Fairchild, 48, a boyish-looking father of four, enthusiastic skier and sometime socializer with many of the BP in W's pages. "There is no such thing as good or bad taste, except in the eyes of a snob," he says. "The real thing is quality. For instance, the Swiss Federal Railroad has quality because it's clean and it works. Quality People are people who do things, not people who lead idle lives. Sure, we do write about a dream world sometimes. But there are real things in the world that...
Waist-deep snow kept the crashed Fairchild almost invisible from the air and made escape from the mountain impossible. For more than a week, the little band lived on a daily ration of a square of chocolate and a cup of wine. Eventually, as both food and hope dwindled, the survivors reached a decision that any well-fed reader will find difficult to judge. They began to eat the flesh of their dead companions. The grisly diet enabled 16 of them to sustain life for 70 days, until the snows had melted enough for two of the party...