Word: fairchilds
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Meanwhile, Fairchild has plenty to occupy him in just churning out Women's Wear and battling for the midi. Field headquarters for the fray is Fairchild Publishing's grubby third-floor editorial room, a noisy, bare-floored relic straight out of Front Page, where editors shout and ink-stained copy boys scurry. A few feet away from Fairchild's scarred, wooden desk sits Publisher Brady, who starts the day at WWD by calling the top editors together for a brutal analysis of that morning's issue. "That sketch on Page One today is grotesque," he snapped at a recent session...
...staff of 59, of whom 20 cover fashion?sometimes in a peculiarly Fairchild way. At last month's opening of the Givenchy Boutique at Bergdorf Goodman's in Manhattan, four front-row seats were reserved for WWD. They remained empty until five minutes before the showing ended. Then a peasant-skirted, elaborately coifed young girl skittered in, occupied one of the four seats, took a note or two, and left. A few sketches of the boutique ran in "Eye" the next day without any comment...
...midi campaign, Fairchild's principal strategists are Brady and June Weir, WWD's fashion editor, whom Fairchild made a vice president in a recent shakeup (and whom Jacques Tiffeau calls "a nun with a knife in both pockets"). Fairchild and Brady have been close friends ever since 1953, when John was covering the retail stores and Brady was working in Macy's advertising department. Weir came to WWD in 1954, also from Macy's, where she had been an assistant buyer. Fairchild first got the midi notion in 1966, says Weir, when he saw Zhivago-inspired coats in Paris...
Bonnie and Clyde was the next step. Says Weir: "I saw Faye Dunaway in those soft sweaters and long skirts and those cunning little berets, and I thought that was one of the greatest things I'd ever seen." Fairchild and Brady thought so too, and WWD swung into action. "We weren't promoting the fashion," Weir insists. "We just went around Seventh Avenue and kept asking everybody if they were doing anything with it. And then, you know, there was a sort of chain reaction and we reported what was going on." WWD used plenty of space to report...
...developments gave the midi something of a push. In his 1968 fall collection, Yves St. Laurent showed "city pants"?pants to wear to work, parties, restaurants and the theater. Fairchild is firmly convinced that pants on women are "gross," but he paid attention when Designer Marc Bohan told him that they would get the women used to the notion of covering up their mini-bared legs. The second event was the 1969 movie The Damned, a period-costumed portrayal of the decadence of 1930s Nazidom. Fairchild loved the long slinky dresses so much that he gave private screenings...