Word: fairly
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Dates: during 1930-1939
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...Fairs are usually remembered for 1) their effect on contemporary architecture, 2) their naughtiest exhibits, 3) their deficits. Unlikely to have either a notable influence on architecture (TIME, Jan. 2) or to admit a deficit, San Francisco's fair is still in the competition with its naughty-naughties. Handicappers' current No. 1 choice is Sally Rand's troupe of cowgirls, wearing boots but no saddles on a "Dnude* Ranch" behind plate glass (see cut p. 16). Instead of "Midway," the fair's fun section is called "Gayway," which, although it means red-light district down South...
Ernest O. Lawrence's cyclotron which is so potent it could not be shown at the fair for fear of sterilizing all who came near...
History, however, is likely to remember San Francisco's 1939 fair for none of these things, recalling charm instead of wonders. For no fair in history has had so beautiful a site as Treasure Island, just inside California's breath-taking Golden Gate, with the world's most awe-inspiring bridges stretching over and away from it. And San Franciscans have wisely chosen to make their fair gemlike rather than gigantic, compact (400 acres*), serene and gay. With one of America's few charming cities for its sponsor, GGIE may make history by being really pleasant...
...Mused Mrs. Whalen, previewing Treasure Island three weeks ago: "I'm afraid that this is really a very beautiful fair...
...York's fair covers 1,216½ acres...