Word: fairmont
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Chrysler had problems on just about every front. Its car deliveries dropped 6.6%, partly because of recall problems with the new Dodge Omni and Plymouth Horizon subcompacts, and competition from Ford's new Fairmont and Zephyr compacts. Truck deliveries fell 20% as squabbles in Washington over new emission and safety standards delayed plant changeovers and production startups. Though the tide has turned−sales of cars and trucks rose sharply in April−Chrysler expects an "unusually long" plant closing for a retooling this fall to neutralize the gains. Unsmilingly, Riccardo predicted: "The last nine months of the year...
...first six months of the 1978 model-year, sales of compact and subcompact cars increased by 13%. The star performer at General Motors last month was the boxy Chevette; its sales were up 84%, compared with a year ago. At Ford, Mustang sales rose 14%, while the new Fairmont is a stellar seller. Ford's lacocca puts himself in the position of a price-conscious buyer who has been out of the market for a few years and then visits a showroom to do some tire kicking. Says he sympathetically, "It's a jolt to see what...
...with buyers generally favoring Detroit's smaller offerings. GM's Chevette, introduced in 1975 as a response to soaring gasoline prices and mandated federal fuel economy standards, is now the industry's hottest seller; its sales have doubled in the past three months. Ford's Fairmont, a new '78 compact, and Mercury's Zephyr have replaced the Maverick and Mercury Comet. They have also been standouts, with sales jumping 300% over their predecessors...
...reflecting the rise of their nations' currencies against the dollar and promising less stiff import competition to Detroit. More important, the domestic industry has come up with some hot new or redesigned models. GM has heavily scored with a new four-door Chevette. Ford's Fairmont and Zephyr, which have replaced the Maverick and the Comet in the compact class, are moving out of showrooms in startling numbers. Indeed, the Fairmont is selling faster than the Mustang did when it was introduced in 1965. Says Ford President Lee lacocca: "We expect to top the first-year Mustang record...
Concord sales, unlike those of AMC's other models like the Gremlin and Matador, have in fact started fast. But unfortunately for the company, Concord is not all that different; it faces stiff competition from the Ford Fairmont, Chrysler's Dodge Aspen and General Motors' Chevy Nova. And Meyers' optimism reminds skeptical Detroiters of the company's early exuberance about the glassy Pacer, whose sales in 1975, the year of introduction, really did hit 100,000?and then almost stopped. Whether Concord can keep up its initial success will go far to determine if Meyers remains the head...