Word: fairness
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Dates: during 1930-1939
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Mexicana (produced by the Republic of Mexico as a sideline to its World's Fair exhibit) is a folk revue splashed with gay, gaudy color. It is occasionally delightful, often picturesque. But its endless dances and operatic scenes grow monotonous, its showmanship is not sharp enough for Broadway...
...night last week, while she was being loaded at her dock in Le Havre with art treasures for New York's World's Fair, $15,000,000 in gold for American depositories, fire struck France's third largest ship again. Because the Sûreté Nationale had been warned by an anonymous letter writer that saboteurs were out to sink French Line ships, because fires have become too frequent on French ships to be accidental, Frenchmen felt positive that the burning of the Paris was the work of foreign agents who do not want her used...
Nine miles from the heart of Manhattan, on what was once a Flushing (L. I.) dump, the biggest world's fair in history opens this week. Whether cynics believe it or not, New York's $156,905,000 show is not "just another fair" but "a lot more fair." It outdoes Chicago's $47,000,000 Century of Progress Exposition in showmanship, imagination and spectacle. It completely dwarfs Chicago's in size: with 200 buildings on 1,2164 acres-on which there are 62 miles of roads and paths, 10,000 trees, one good-sized lake...
Promotion. Like all world's fairs, this is a business venture, a supposedly self-supporting promotion stunt. Few such stunts actually break even. The Century of Progress did manage to net $702,171, but that was a peewee return on the $47,000,000 investment (of which $10,000,000 was put up by the fair's promoters and recovered in full). The real return was an estimated $700,000,000 in extra business it drew to Chicago...
When Chicago held its fair, the whole city was steamed up-not only the concessionaires and tradesmen, direct beneficiaries, but citizens whose enthusiasm was born of civic pride. The anomaly of the New York fair is that most New Yorkers have been genuinely bored with it. For the cosmopolitan conglomeration that is New York City has less civic interest, is less given to boosterism, than any place in the country. The sole reason New York has a fair, let alone the biggest in history, is that a small, hardheaded group high-pressured the city, the nation and most of Europe...