Word: fairness
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Dates: during 1930-1939
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...program instituted to remedy that fault was a school set up by the corporation, but run by and for the unions. Last week 24 students of labor history, economics, business administration, the Wagner Act, other subjects of joint concern to worker & boss graduated from Pabco's school, bade fair to make labor-relations history...
Culbert Levy Olson, California's first Democratic Governor in 40 years, thrust a $35,000 jeweled key into the lock of a gilded miniature Golden Gate bridge one morning last week and, with a symbolic push, proudly opened 1939's first world's fair, on Treasure Island in San Francisco Bay. Few minutes later, to the jealous joy of Florida, Franklin Roosevelt radioed his national benediction from Key West (see p. 13). Other orators of State and church completed the inaugural, but the sublimest signal of all had been furnished the night prior...
...Franciscans went indigenous and played Old West in the streets for days before their fair's official opening. They renamed Polk Street "Polk Gulch" and hung out signs like "Red eye, 15?. Black eye, free." In San Francisco they know how to give parties and this was one given by the whole city to the vanguard of 4,000,000 visitors from other States who they estimate will spend $400,000,000 in California this year, $240,000,000 of it right in San Francisco. For a tourist's map of that city...
Planners. A real estate man named Joe Dixon (who got a season pass to the fair for his pains) started the whole show exactly six years ago with a letter to the San Francisco News. Oilmen, steelmen and Mayor Angelo J. Rossi got behind Mr. Dixon's original idea, which was to celebrate completion of San Francisco's two great bridges. Chosen president of the fair corporation was Leland W. Cutler, who is no gardenia-fragrant showman like New York's Grover Aloysius Whalen,* yet is just as sound a financier and heady planner. An engineer named...
Theme of the fair was developed by Publicist Clyde Milner Vandeburg, who helped promote the recent Dallas and San Diego fiestas. He turned a futuristic, local conception into a glamorous fairyland motif with the slogan: "See All the West in '39." That brought in all California's neighbor States. It wowed the transportation companies. And it was based on the sound perception that, whereas whole families stayed in town for weeks to see San Francisco's marvelous 1915 exposition, the average stay of today's streamlined travelers is two and one half days...