Word: fairwayed
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That prediction is already coming true. According to Harold Seybert, owner of Fairway Fruits & Vegetables on Manhattan's West Side, such fruits as papayas, mangoes and kiwis can no longer be considered exotic. "I sell 100 cases of kiwis a week, with 33 in each case. That's 3,300 kiwis," he marvels in disbelief. "The yuppies will buy items that are different, regardless of price." Pointing to a Mexican green-skinned cherimoya ($6.50 each), which resembles a large hand grenade and tastes like a creamy apple (hence the , nickname custard apple), Seybert says, "I sell 80 lbs. a week...
...offerings meet with equal success. Among recent marketing failures at Fairway, Seybert cites the ugli, a yellow, rough-skinned fruit from Jamaica that looks like a woebegone grapefruit and tastes like a second- rate...
Golf carts were conceived as simple, functional machines that would ferry players around courses that often stretched for three or four sinuous miles. Now, however, more and more linksters prefer to ride in style. Japan's Yamaha, which is becoming the deluxe class of fairway transport, has just introduced the fanciest, priciest cart ever to cruise past a clubhouse. Called the Sun Classic, this "golf car," as Yamaha refers to it, sells for $4,230 and comes with tinted windshield, headlights with high beams, self-canceling turn signals, brake and tail lights, adjustable seats and chrome wheels with < whitewall tires...
...blessing of PGA Commissioner Deane Beman, a man with an inclination to smile, the foursome was brought to the Tournament Players Club in Ponte Vedra, Fla., essentially an unplayable course. Observing rules that practically every amateur ignores, they played from championship distances that on many holes put the fairway beyond the reach of their best shot...
...hundreds of other how-to tapes are on the market, covering everything from auto repairs to making love. By plunking a cassette into their home machines, VCR owners can get beauty tips or financial advice, take a course in Spanish or lessons in bridge, learn how to split the fairway with the help of Jack Nicklaus, or how to split from a spouse with the aid of Divorce Attorney Marvin Mitchelson...