Word: faithful
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...Ever since Mel Gibson proved with The Passion of the Christ in 2004 that church-goers are also movie-goers, Hollywood studios have tried to tap into the faith market. Disney's Chronicles of Narnia films have gained traction with Christian audiences, but no filmmakers have scored with the devout as consistently and economically as the Kendricks have. Fireproof is their third profitable Christian film. The monies they have earned have gone toward building an 82-acre community sports park in Albany...
...Flywheel, about a dishonest used car salesman who sees the light. Flywheel got a local theatrical release and a pickup by Blockbuster Video, and went on to sell more than 200,000 DVDs. But it was Sherwood Pictures' second film, Facing the Giants, a 2006 parable of football and faith, that earned the Kendricks notice in Hollywood. Produced for $100,000, the movie was dismissed by mainstream critics as too earnest and heavy-handed. But due to the recommendations of pastors and Christian publications, the film went on to earn more than $10 million at the box office...
...Kendrick brothers are the target audience," says Kris Fuhr, vice president of marketing for Provident Films, a faith-based unit of Sony BMG Music that has marketed the brothers' last two movies. "Sometimes people think to reach Christian audiences you just have a movie with no swearing in it and that's enough. It's not. In Sherwood's movies you have a very overt depiction of faith...
...Kendricks' casts are usually composed of church members. But it was the filmmakers' wear-your-faith-on-your-sleeve quality that attracted the first name actor to a Sherwood production. Cameron, best known as dimpled troublemaker Mike Seaver from the '80s sitcom Growing Pains, has re-invented himself as an active figure in the Christian community with his Evangelical TV and radio series The Way of the Master. After seeing Facing the Giants, Cameron asked to audition for the Kendricks' next film. "So often movies that try to incorporate a message of faith are so cheesy and I've been...
...your purse." In the Old World, nations grew fat and then lazy, until they collapsed under their own weight. But that was not to be our story. American greatness--the vision of the founders, the courage of the pioneers, the industry of the nation builders--reflected a mighty faith in the power of sacrifice as a muscle that made young nations strong. Banks were like gyms for the soul: the first savings banks in Boston and New York were organized as charities, where "humble journeymen" could exercise good judgment, store their money and not be tempted to waste...