Word: fakeness
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Dates: during 2000-2009
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Here's why: because real Real Americans defy stereotypes. The real Real America has become both more homogeneous (more chain stores, less local flavor) and more heterogeneous (the "exotic" is less exotic--McDonald's sells lattes and chipotle wraps). This is America today: the real people borrow from the fake people, Dunkin' Donuts from Starbucks, and vice versa. But the media's cultural referents for ordinary America have hardly changed since George H.W. Bush cracked open a bag of pork rinds...
...Swooned in October, some investors scored big on the jock market. OneSeason.com a website that lets users trade virtual shares of sports stars, made its debut on Oct. 1, and though the stock is fake--Kobe Bryant won't give you a dividend--the profits and losses are very real. TIME's Sean Gregory asked an active trader how to play the game...
...planned an elaborate ruse involving a cardigan and beret disguise to penetrate ADPhi, and we invented a fake e-mail address—isitsobadtobemisunderstood@gmail.com, registered to one “Ralph Emerson”—to track down “whitman...
...they ended up asking me to do comedy on a semi-regular basis. So then I thought, Okay, this is as strange as it's going to get. The book had been doing okay, but it was taking its time finding an audience, as a highly esoteric book of fake trivia might. But it turns out that people really watch television. Apparently it's a cultural phenomenon...
...should order more copies?" I looked, and the book was at Number 14. Later it went up to 7. And then came the Mac-PC ads, and I was torn immediately from a very happy, satisfied, mature career as a freelance magazine writer and author of books of fake trivia. The Daily Show was a real turning point in my life...