Word: fakeness
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Dates: during 2000-2009
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Consumers know by now they are at risk of identity theft, of "phishing" e-mail attacks and of other scams designed to get them to cough up their account information (and then, too often, the contents of that account). Fake heists show that customers aren't the only weak link in the chain. "We have hacked into every single online banking application that we've tested, except one," says Stickley. So even if you follow all the rules--never respond to an e-mail purporting to be from a bank, shred every piece of paper containing personal information, only return...
...Stickley and his accomplice, Dayle Alsbury, adjust their fake fire-inspector uniforms, then saunter into a brown brick credit-union building. Their walkie-talkies are blaring with a recorded dispatcher's voice, downloaded from the Internet and transmitted from their getaway car. After they flash their homemade badges, the two men are waved behind the tellers' counters and into the inner sanctum of the credit union. Within just half an hour, they have gained access to the entire computer network, security system and customer data--unbeknownst to any employee on the premises...
Thankfully, they're not genuine bad guys. Their fake uniforms and IDs are supplied by TraceSecurity, a Louisiana-based outfit co-founded by Stickley that is hired by companies to test their security systems. And it's not much of a test. In four years, Stickley and his colleagues have never failed to crack those systems, mostly because people are too trusting, too unaware or simply too lazy to take the necessary steps that would deter thieves...
...helps that he makes biotechnology fun. Next promises to stir the debate over treating humans like animals and making animals more human and over what it means that corporations are gaining control over our cells. Embedded in real ads for the book are fake ads for NEXTgencode, the "industry leader in personal genetic life enhancement." A faux-corporate website www.nextgencode.com, complete with a picture of a sinister company headquarters, lets you browse the product line and see the "specials" on a gene for glossier hair or sharper vision or "BLSHt, for better verbal facility." You can meet the "staff," including...
...kaiseki restaurant, Kubota goes to extraordinary lengths to bring a Kyoto accent to the land of fish and chips. That means flying in speciality vegetables and Kyoto's soft water for the signature clear soup. He trawls from Iceland to Madagascar for fantastic fish. Grated Shizuoka wasabi - not that fake electric-green paste - accompanies the tsukuri, a sashimi course elaborately composed on handmade ceramics. Fragrant matsutake mushrooms evoke autumn, while Kobe beef melts in the mouth like foie gras. Dishes like sesame tofu are nods to Kyoto's Buddhist vegetarian cuisine. At the end comes the spiritual heart...