Word: falcaro
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...will follow," they asked bowling-alley operators to throw out their spittoons, install soda fountains, easy chairs, pretty powder rooms-even nurseries with free nursemaid service, if necessary, to get women bowling. They got Hollywood to produce bowling shorts, hired bowling wizards like New York's Joe Falcaro, St. Louis' Lowell Jackson, San Francisco's Ora Mayer to give lessons in their respective communities. With sales talk like "Try Bowling for Stomach Fag," "Appendicitis Never Gets Bowlers," and "Movie Stars Bowl To Keep Girlish Figures," B-B-C agents invaded industrial plants, organized company and intracompany leagues...
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