Word: falcon
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Dates: during 1960-1969
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Ford has returned to crisper, more conventional styling similar to the lines of its 1959 cars. Like Buick, the standard Fords are shorter and narrower. The compact Falcon is basically unchanged, has an optional engine that produces 101 h.p. (v. the standard 85-h.p. engine). Ford's successful Comet is also little changed, has a more powerful optional engine. New to Ford's line (TIME, Sept. 19) is a compact truck similar to the snub-nosed Volkswagen Micro...
...appearance as in action, Che is the world's most unorthodox banker. Dressed in black beret, green battle tunic and paratrooper jump boots, he drives his own Ford Falcon from his seaside home to the National Bank each working day just in time to begin his normal office hours-3 p.m. to 6 a.m. In the back seat, two guards carry Tommy guns at the ready. In his 30-ft., deep-carpeted office, Che tosses his Luger onto the long, cluttered desk, calls in the two Chilean Marxists who are his main economic advisers, and buckles down to work...
...management staff and such a low break-even point that he can make far more per compact than the Big Three, whose invasion of the market has not hurt him. Rambler sales have risen from 6.3% of total industry sales just before the advent of Falcon, Corvair and Valiant to 7.1% today -and are still climbing. Last week Rambler delivered its 300,000th unit for the 1960 model year, is running two months ahead of last year's record production and chalking up sales 25% over the last model year. In two years Romney has doubled production. By fall...
...Fords will be cut in overall length. While trimming its standard cars, and increasing the horsepower in its bigger-sized compact Comet, Ford is also heading into even smaller areas. It-plans to build a four-cylinder, five-passenger car smaller than the Falcon to compete in the Volkswagen and Renault class, selling for under $1,700. To get the price down, Ford plans to make the car in Germany, may not have it out until...
...that an easing in mortgage money will bring a further pickup. Auto production last week was scheduled to reach 150,338 units, the highest since February; sales were still booming along, led by the compact cars. Next month Ford will make the eighth boost in production of its compact Falcon, stepping it up 10%. That will bring the Falcon to an annual rate of nearly 600,000 cars-just about double the company's early estimates of what it would sell...