Word: falcon
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Dates: during 1960-1969
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...still American Motors' Rambler, with almost 30% of compact sales. But Ford's Falcon is coming up fast. In the seven weeks from...
...Falcon outsold the Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...
...third shift, is producing round the clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports...
...Army Air Corps pilots trained at Williams and Luke air-bases worked their way back to the Phoenix area after the war. Companies, too, returned. Goodyear Aircraft Corp., which modified patrol bombers there during the war, migrated back to produce missile components. Hughes Aircraft Co. set up Falcon missile production at Tucson. Word of the easy life spread through family and community grapevines. Chicago's Paul V. Galvin, then president of Motorola Inc., cagily realized that Phoenix would be a good place for luring the scientists and engineers needed to pioneer the electronic age's transistor production, founded...
First Timers. The compacts are luring many new car buyers into the market. Six percent of all Falcon buyers never owned a car before, 21% have no trade-in, and only 12% buy the Falcon as a second car. The compacts are also cutting into the imported car market; 26% of all trade-ins are foreign makes...