Word: falcon
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Dates: during 1960-1969
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...also a bit thirstier-Ford claims about 22 miles per gallon v. the VW's 25 m.p.g. -and nearly two feet longer, measuring 179 in. from its broad nose to its short tail. But the Maverick is also several inches shorter than such "compacts" as Ford's Falcon, which has grown to 184 in. in length and $2,283 in price. Partly because more and more Americans want smaller and less costly cars, imports have swelled from 52,000 in 1955 to 986,000 last year, when they accounted for more than 10% of the 9.4 million sold...
...falcon treading her wrist...
About the fourth book I came to was Dashiell Hammett's The Glass Key. The blurb on the back cover listed other books by the author, among them The Maltese Falcon and The Thin Man. I guess it is sort of odd that I hadn't gotten into mysteries before, and here was the man that wrote two of the best. Here was a guy who not only understood the plots, but actually wrote them...
When small, low-priced imports took over a 10% share of the domestic auto market in the late 1950s, General Motors fought back with the Corvair, Ford with the Falcon, and Chrysler with the Valiant. So successful were these com pacts that by 1962 the foreign share of the market had dropped to under 5%. Figuring that the battle was over, the Big Three made the mistake of allowing their compacts to grow in both size and price. The result has been a new upsurge in the popularity of imports, which grabbed 9.4% of U.S. sales...
...than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon of gasoline. Ford hopes to keep the cost under $2,000 by incorporating into its design as many parts from the Falcon as possible...