Word: falcon
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Dates: during 1960-1969
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Ford Motor Co. this week unveiled its second entry in the compact car market and the sixth U.S. compact car: the Comet. Planned as the successor to the defunct Edsel, the Comet is longer (wheelbase: 114 in.) than most other compacts, will sell at less than $100 above the Falcon. Ford hustled to get it out because the compact car market is proving to be the hottest thing that has happened to Detroit in years...
Detroit underestimated the compact market, is stepping up production in a race to meet demand. Compacts now account for 25% of U.S. auto production, helped push output to a January record of 691,400 cars. Ford's Falcon has already nudged into third place in production (topped only by Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant...
Mileage Troubles. How have the compact cars done on the road? Ford's Falcon appears to be out in front. Its only troubles have been minor, e.g., an air vent grille that sometimes leaked (corrected), and it has run up the best record for gas consumption (average: 25 miles per gallon in city driving). Said a Detroit Falcon owner: "I'm driving the Falcon all the time; I've let my wife take the Thunderbird." Chrysler's Valiant also has had only minor troubles, quickly corrected, gets less mileage than the Falcon because...
...standard cars, is off to a fast start in the compacts. Chevrolet first offered an optional power pack, boosting the horsepower of the Corvair from 80 to 95. Last week Ford disclosed that it will offer an optional 100-h.p. engine for the 90-h.p. now in the Falcon. Chrysler will do even better. It will offer a 148-h.p. engine for its Valiant which is now the most powerful compact (101-h.p.) among the Big Three...
...Falcon Foundation, a group of air-minded men and present and former Air Force officials, headed by Major General (ret.) Robert J. Smith, chairman of Dallas' Federal Reserve Bank, is financing 20 boys in three preparatory schools this year, all Air Force Academy applicants turned down initially only because of inadequate preparation. Eight current academy cadets rose through the Falcon Foundation's prep program last year...