Word: falcon
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...management staff and such a low break-even point that he can make far more per compact than the Big Three, whose invasion of the market has not hurt him. Rambler sales have risen from 6.3% of total industry sales just before the advent of Falcon, Corvair and Valiant to 7.1% today -and are still climbing. Last week Rambler delivered its 300,000th unit for the 1960 model year, is running two months ahead of last year's record production and chalking up sales 25% over the last model year. In two years Romney has doubled production. By fall...
...Fords will be cut in overall length. While trimming its standard cars, and increasing the horsepower in its bigger-sized compact Comet, Ford is also heading into even smaller areas. It-plans to build a four-cylinder, five-passenger car smaller than the Falcon to compete in the Volkswagen and Renault class, selling for under $1,700. To get the price down, Ford plans to make the car in Germany, may not have it out until...
...that an easing in mortgage money will bring a further pickup. Auto production last week was scheduled to reach 150,338 units, the highest since February; sales were still booming along, led by the compact cars. Next month Ford will make the eighth boost in production of its compact Falcon, stepping it up 10%. That will bring the Falcon to an annual rate of nearly 600,000 cars-just about double the company's early estimates of what it would sell...
...Ford's Falcon sales jumped 17.5% over March to 44,600. The Thunderbird also hit a monthly sales record...
...auto industry, the big sales of compacts represent success at a price. They are taking sales away from some automakers' bread-and-butter lines; e.g., Chrysler's Valiant is outselling the Plymouth. At Ford, the runaway success of the Falcon is such that Ford has stopped releasing sales figures for standard Fords (the new Comet is also outselling its sister Mercury...