Word: falcon
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...staff were right when they predicted a big market for the four-passenger Thunderbird. They were dead wrong when they helped the cost cutters overrule Ford auto men who felt that the public would soon get tired of the same styling of such Ford makes as the Falcon, Comet, and Thunderbird, none of which has been drastically changed in three or four years, while the rest of the industry has moved ahead with restyled models. Consumer research dictated that Ford concentrate on econ omy features in its models; but G.M., with a more intuitive feeling for the shifting desires...
FORD MOTOR CO.: 1,980,736 1,852,100 Ford 1,537,276 1,493,400 (Falcon) - (358,000) Mercury 371,837 326,500 Lincoln...
...Brattle Theatre reverting to its old policy of reviving interesting movies to erase the blight of Cambridge entertainment. The Humphrey Bogart festival, so missed last January, is back (though in truncated form) and a series of good Guinness reruns provide an admirable complement to Big Sleep and Maltese Falcon...
...lady's hand, which he placed in a fading plush box and gave the title Tradition. There is a dumpy dwarf called Uncle Sam, and an extraordinarily graceful Man with a Kite. Durchanek has also done a robust George Washington, who gazes in bewilderment at a large falcon chained to his wrist. This, he explains, is the way Washington might react if he came back to America today. "I wonder what he would say. He might say, 'My, my, what a bird you've got by the tail. Where are you going...
...more often than not, customers were insisting on the fanciest, most expensive models. The richly appointed Impala was taking 55% of Chevrolet's sales at the expense of the lower-priced Chevy II and Corvair. Ford's Galaxie 500 was giving the same rough ride to the Falcon. And even at Cadillac's rarefied level, the Fleetwood 60 was snaring sales from the slightly less expensive Series...