Word: falcon
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...gravity, prices are falling while the economy as a whole is rising. Last week U.S. producers posted price cuts in industries ranging from autos to nonferrous metals, scrap to gasoline (see following story). Chrysler Corp.'s low-and middle-priced 19625 bowed with reductions averaging 2%; Chevy, Falcon, Rambler and other major models also rolled in with lower tags. The Labor Department's Consumer Price Index, which has risen barely 2½% in the past two years, showed its usual slight August decline (to 128% of the 1947-49 average) as harvest fruits and vegetables loaded the market...
...changes: the nation's auto dealers. The only dealers to get completely restyled cars-the trim new Plymouths and Dodge Darts-were generally delighted, since last season's models were particularly bulky and bulbous. But dealers whose 1961 wares had been hot sellers, notably those handling the Falcon and the Mercury Comet, were openly relieved that their cars had retained the same basic design. Said Oldsmobile Dealer Harry Healer of Watertown, Mass.: "The beauty of it is that they aren't making cars obsolete in a year any more...
...brought out its intermediate entry-the Fairlane-which is approximately the size of standard sedans of a decade ago. General Motors, following yet another tack, has put its money on the Chevy II, only inches larger than a compact and apparently aimed at competing with Ford's bestselling Falcon...
...size of its new "intermediate'' car. the Chevy II. Only slightly larger than a compact, the Chevy II is intended to compete not with Ford's intermediate Fairlane. which is roughly the size of a 1949 sedan, but with Ford's best-selling Falcon compact. In a market where companies almost invariably try to blanket their competitors' offerings, this leaves a gap in Chevy's line, but Chevrolet General Manager Edward Cole defends his strategy by saying that the cheapest big Chevy, the Biscayne. will be competition enough for the Fairlane. Though a lower...
...Thunderbird sports roadster. Equipped with wire wheels and a dashboard "assist bar" for nervous passengers to hang on to, the new Thunderbird can be converted into a pseudo two-seater by slipping a fiber-glass tonneau cover over the back seat. The nation's bestselling compact, the Falcon, adds a dummy air scoop on the hood that gives the car a racier silhouette...