Word: falcon
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BRATTLE: The Bogey festival continues apace. The Maltese Falcon, the current offering, is one of the very best of all. Dashiell Hammett's story has become the vehicle for Bogart's now immortal Sam Spade and Sidney Green-street's now equally immortal Fat Man. Ward Bond and Alicia Cook (and, of course, Peter Lorre). Evenings...
...plans-but he is a man of independent mind. He thinks that the trend to luxury compacts, combined with a trend to greater power, may eventually cause the compact to grow right up again into a bigger, more comfortable car. He considers present compacts-including his hot-selling Falcon-transient fads that will probably win not much more than their present (30%) share of the market...
...case, they told the automakers that the nation was sick of big cars and wanted small, unadorned cars with built-in economy; now Detroit has discovered that Americans want economy all right-but are willing to pay any price to get it. Nearly 30% of the regular Falcon's customers, for example, insist on a 100-h.p. engine instead of the standard 85-h.p.; 50% want white sidewalls, 68% want the "trim kit"-extra chrome on the outside, pleated nylon on the inside...
wheelbase v. Falcon's 109½-in., will become the low end of the standard Ford line. It will be aimed at a mass one-car family market, may eventually replace the standard Ford. The Canadian Y, with a 116½-in. wheelbase. will probably become the smaller Mercury. With its eye on Ford, Chevrolet is also getting ready an in-between car to be called the Corsair, with a wheelbase of 109-in., but added sheet metal that makes it look bigger...
...market." Some dealers complain that this proliferation confuses not only the customer but the salesman, too. Often compacts with different names are remarkably similar. General Motors' Olds F85 and Buick Special both have the same body shell and almost the same motor; Ford's Falcon and Comet have the same engine; the Chrysler Valiant and Lancer are lookalikes. Many dealers not only battle competitors but knock cars made by the same manufacturer. Dodge puts out a "confidential" booklet for Lancer salesmen pointing out the good features of the Lancer and the bad ones of the Valiant-though both...