Word: falcone
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...third shift, is producing round the clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports...
...Army Air Corps pilots trained at Williams and Luke air-bases worked their way back to the Phoenix area after the war. Companies, too, returned. Goodyear Aircraft Corp., which modified patrol bombers there during the war, migrated back to produce missile components. Hughes Aircraft Co. set up Falcon missile production at Tucson. Word of the easy life spread through family and community grapevines. Chicago's Paul V. Galvin, then president of Motorola Inc., cagily realized that Phoenix would be a good place for luring the scientists and engineers needed to pioneer the electronic age's transistor production, founded...
Detroit underestimated the compact market, is stepping up production in a race to meet demand. Compacts now account for 25% of U.S. auto production, helped push output to a January record of 691,400 cars. Ford's Falcon has already nudged into third place in production (topped only by Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant...
Mileage Troubles. How have the compact cars done on the road? Ford's Falcon appears to be out in front. Its only troubles have been minor, e.g., an air vent grille that sometimes leaked (corrected), and it has run up the best record for gas consumption (average: 25 miles per gallon in city driving). Said a Detroit Falcon owner: "I'm driving the Falcon all the time; I've let my wife take the Thunderbird." Chrysler's Valiant also has had only minor troubles, quickly corrected, gets less mileage than the Falcon because...
First Timers. The compacts are luring many new car buyers into the market. Six percent of all Falcon buyers never owned a car before, 21% have no trade-in, and only 12% buy the Falcon as a second car. The compacts are also cutting into the imported car market; 26% of all trade-ins are foreign makes...