Word: falcone
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...factor is the powerful sales appeal of the compact cars, which account for 25% of total 1960 models produced so far. The orders are pouring in so fast that Ford last week made plans to shift over its Metuchen (N.J.) Mercury plant to produce Ford's Falcon and the new Comet, scheduled to make its appearance next spring. Ford will not cut back on Mercury -other Mercury plants will take up the slack. It just needs a third production facility to turn out all the compacts the U.S. public apparently wants...
...week of June. Even the steel industry's biggest and hardest-hit customer, the auto industry, began to thaw. General Motors, which had shut down its plants, began to call workers back to resume making parts. Ford put its operation on five days, and scheduled overtime on the Falcon, Thunderbird and Lincoln. (But Chrysler laid off more workers, stopped production of its Valiant.) With American Motors and Studebaker-Packard also operating five days, the industry's output for the week was 67,100 cars, up from 64,233 the week before. In midweek the year's production...
Actually, Ford will not lose its entire investment. Of the total, $100 million went for production facilities, which will be used to produce Ford's second entry into the compact-car field next spring. As a running mate for the Falcon, Ford plans a slightly larger, more luxurious compact model that it originally thought of calling the Edsel Comet. Now the new car will just be called the Comet...
...fast start. Wards Automotive Reports last week announced that compact-car sales for October totaled 86,244 units, or a hefty 16.4% of the overall auto market, compared to 5.6% in October 1958. Of that big new share, Chevrolet's Corvair, Ford's Falcon and Chrysler's Valiant carved out a 48.1% slice to challenge American Motors and Studebaker-Packard. In their first month U.S. compact cars outsold imported cars by nearly...
...Rambler Ambassador. For the first time, the 100-in.-wheelbase American will be offered in a four-door model. At a factory list price of $1,720, it will be the lowest-priced four-door car built in the U.S., $83 below Ford's four-door Falcon. The larger Rambler Ambassador also offers a new five-door station wagon, in which the fifth door replaces the tail gate...