Word: falcone
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...single dissenting vote. The Wisconsin department of natural resources is in the midst of pesticide hearings. Among other things, DDT, with its long-lived potency, is blamed for causing birds to produce eggs with thin shells, thereby contributing to the disappearance of the bald eagle, osprey and peregrine falcon...
...also a bit thirstier-Ford claims about 22 miles per gallon v. the VW's 25 m.p.g. -and nearly two feet longer, measuring 179 in. from its broad nose to its short tail. But the Maverick is also several inches shorter than such "compacts" as Ford's Falcon, which has grown to 184 in. in length and $2,283 in price. Partly because more and more Americans want smaller and less costly cars, imports have swelled from 52,000 in 1955 to 986,000 last year, when they accounted for more than 10% of the 9.4 million sold...
...ready to roll with a small car called the Cardinal, but withdrew it within a few months of production because of fears that the market would not then support a new line. By 1966, however, it was clear that U.S. compacts were losing considerable ground to imports. The Falcon, which reached a peak of 493,000 sales in 1961, was down to 163,000 that year-and to even less in 1967. At a meeting of Ford's new-products group in the "Glass House," the company's Dearborn headquarters, lacocca decided that it was time to move...
...usual 21% to 25% markup)-Ford had to pare the tooling costs. So it built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million. By contrast, the initial bill for the Mustang, which was engineered for cheaper, single-plant production back in less inflationary times, came to only $50 million...
...falcon treading her wrist...