Word: falconer
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Dates: during 1960-1969
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Ford's showpieces are a one-of-a-kind sports version of its Falcon compact, the Challenger I, with a tuned 244-cu.-in. engine and special suspension designed to cruise at 120 m.p.h., and the Cougar 406, with gull-wing doors and a top speed of 160 m.p.h. Chevrolet's sports compact is a 150-h.p. version of the Corvair known as the Monza Spyder, and there are two special show models of the Corvette-the Shark and the Kelly...
...directly compete, have shrunk to only 3.9% of the market-and in this area the dominant position is held by Volkswagen, which Ford regards as an uncommonly difficult competitor to dislodge. Beyond this, Ford fears that the Cardinal might make many of its sales at the expense of the Falcon, just as the Falcon ate into the Galaxie's sales and the new Fairlane has cannibalized both the Falcon and Galaxie markets...
...market share is off slightly to around 28% because G.M. is getting so much. Production Expert Dykstra and Ford Division Chief Lee lacocca. 37, face a vexing problem: their new intermediate-sized Fairlane is off to a fast start, but it seems to be stealing sales from the Falcon and lower-priced Galaxy. Falcon, the No. 1 compact in 1960 and 1961, is being outsold by American Motors' Rambler this year. Over at American, new President Roy Abernethy is optimistic because his sales are at a record for this time of year, although the company's market share...
...rumored compact compact, the Corvair II, will hedge its hesitation by importing the new Opel Kadett from Germany. Chrysler, not yet convinced that the market for new small cars is big enough, will stick firmly with its Simca imports. The big question: Will Cardinal cut as deeply into Falcon sales as Falcon has into standard Ford sales...
...publicity purposes," and A. P. President Benjamin McKelway was servicing a wordy personal apology to Jackie. Cause of all the hubbub: a zingy Jackie-lookalike, Stephanie Laye Javits, socialite wife of the nephew of New York's Republican Senator Jacob Javits, had been undulating at the Golden Falcon, near Pompano Beach. Shrugged Steffi: "I don't know what I can do about it; I have to be me. I've been me as long as she's been Jackie, and I don't imagine either one of us is going to change much...