Word: falconer
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Dates: during 1960-1969
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...size of its new "intermediate'' car. the Chevy II. Only slightly larger than a compact, the Chevy II is intended to compete not with Ford's intermediate Fairlane. which is roughly the size of a 1949 sedan, but with Ford's best-selling Falcon compact. In a market where companies almost invariably try to blanket their competitors' offerings, this leaves a gap in Chevy's line, but Chevrolet General Manager Edward Cole defends his strategy by saying that the cheapest big Chevy, the Biscayne. will be competition enough for the Fairlane. Though a lower...
...Thunderbird sports roadster. Equipped with wire wheels and a dashboard "assist bar" for nervous passengers to hang on to, the new Thunderbird can be converted into a pseudo two-seater by slipping a fiber-glass tonneau cover over the back seat. The nation's bestselling compact, the Falcon, adds a dummy air scoop on the hood that gives the car a racier silhouette...
...Australia, G.M.-Holden's Ltd. commands 48% of the continent's car sales, while Ford's subsidiary pushed its share to 18% last year, after introducing the compact Falcon-with 94% Australian-built parts. From Australia, Ford and G.M. export throughout Southeast Asia...
...squared off look capped with a heavier-looking grille. The Fairlanes, with a 115.5-in. wheelbase and 197-in. overall length, have interior dimensions approximating the 1961 standard Ford. Flat grilles have a forward thrust, and the round taillights and metal trim are reminiscent of earlier Ford models. Falcon, the best-selling compact of the year, will have a rakier look, achieved by a simulated air scoop in the center of the hood, a raised, squared hood, bigger grille and taillights, and altered metal trim. Added to the Falcon line: a station wagon with simulated-wood side paneling...
...clean-styled Falcon continued to lead the compact field, boosted its market penetration from 5.9% to 7.9%. In so doing, it cut into sales of the standard-sized Ford, which slipped from 15% to 13%-Mercury also slid, from 2.5% to 2.1%, partly because it looks too much like the Ford. But its little brother Comet more than made up the slack by spurting from 1% to 3% of the market...